In addition to the event (link here), we created two gift kits, one with a gray t-shirt for journalists and influencers and one with a black t-shirt for colleagues in the market and from the stores, which also came with a poster of the game. Three caipirinhas (a famous drink in Brazil) with the Sniper, Ghost and Warrior themes were created especially for the event. On the right are examples of email marketing that took the consumer directly to the stores to make the purchase.
Printed advertisements in the official Xbox and Playstation magazines, “cube” point-of-sale material and publicity on the Sony Music Games program on YouTube.
The long-awaited third title in the Sniper Ghost Warrior series had its physical edition released in Brazil by Sony Music and I took care of 100% of the Marketing, Social Media actions and launch event. The PR was the responsibility of another company, which ended up using a large part of my mailing list and also where I had to follow up with certain content creators to increase the disclosure of the product.
A massive online campaign was carried out, taking consumers to online stores to purchase the product, accompanied by three months of advertising in the official Xbox and Playstation magazine and point-of-sale materials such as the cube and mini-posters.
Client: CI Games and Sony Music Brasil
Date: April to June 2017
Category: Marketing
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